.jpg)
Entrepreneurs often create their elevator pitch to engage and persuade their audience, ultimately inspiring them to take action. An effective pitch goes beyond just being honest. It's crucial to have a compelling elevator pitch to grab the interest of potential investors when launching a business. Crafting compelling pitches can also assist in attracting new clients and initiating important conversations and partnerships. I am in the process of building a new e-learning and career development platform and getting this message right for me now in particular is so important so I can ultimately try and attract investment into my company, so I thought it was important to share this blog with you too if you are either contemplating a change in career or like me are a budding entrepreneur trying to curate that perfect opening/elevator pitch.
Creating a compelling and concise elevator pitch that connects with your audience
When you're at a networking event, job interview, professional gathering, or even just in an elevator with the top executive of your dream job and company, your elevator speech should be strong enough to introduce yourself and showcase your skills effectively. In 2015, a highly debated study gained global attention by drawing a comparison between human attention span and that of a goldfish, which typically lasts 9 seconds. Crafting a brief and focused elevator pitch is essential for effectively conveying important information within a short timeframe. For a successful elevator pitch, make sure to adhere to these four crucial guidelines, regardless of your audience or location. Throughout the process, I used a time management app as a reference to improve understanding.
Moreover, consider recording yourself and listening to identify areas for improvement or moments of hesitation. This eliminates the awkward words we all find ourselves saying l"um," "ah," and "you know" to convey thoughts more clearly and confidently.
Attract your audience with a captivating introduction
Creating an engaging introduction can enhance your elevator pitch and make a lasting impact. Consider incorporating an interesting detail, a stimulating question, a humorous anecdote, or a noteworthy client experience to kick off your presentation. Adding a personal touch can turn a dull or uncomfortable interaction into the start of a meaningful bond. Capturing your audience's attention with a compelling introduction will encourage them to pay attention to what you have to say. Highlight the unique characteristics that differentiate you, your business, and your leadership.
Here is an example to consider: When promoting a product related to your career background, consider beginning with a personal anecdote: "During my early days in Business Development , I encountered difficulties with my time management." If you lack a personal anecdote to share, consider beginning with a powerful statistic that has impacted your business. For instance, when launching a time management software, you could begin with: "1 in 8 individuals never experience a sense of control at work."
Highlight the benefits you offer
When crafting an elevator pitch, it's crucial to highlight your unique value proposition. Craft a concise statement or business pitch highlighting the unique aspects of your products or services. Emphasising particular information that can benefit individuals external to the organisation
Below are a few pitch examples for you to consider, including mine at the end.
Utilise our examples to guide you in creating your own 30-second elevator pitch. When crafting an elevator pitch, it's crucial to concentrate on the four key elements highlighted: highlighting your objectives, engaging your listeners with a compelling opening, providing value, and delivering it smoothly.
Freelance design artist working independently
Hey there! Hey! Hi there, I'm Laura Fox , a freelance design artist located in London. Ever since I graduated from University with a degree in marketing, I've been eager to showcase my illustrations to a wider audience. Today, I am seeking corporate funding to expand my emerging digital marketing business into a boutique full service digital marketing agency and establish a strong presence in the industry.
Tech startup founded and led by women
In 2021, the FemTech industry received over $1 billion in investments from global venture capital firms, indicating a growing focus on women's health. Our company developed a mobile application for monitoring breast health at home and received valuable feedback from testers during the beta phase. We are looking for an angel investor to support the global launch of this crucial product and provide valuable insights to assist in future business growth.
Social media influencer
Being a social media influencer with over 30K followers has allowed me to connect with a broader audience on Instagram than most marketing departments in my industry. I am looking to enhance my social media presence by incorporating video content. I dream of developing a reality show centred around my achievements in as a Social Media expert in the industry.
Specialist consultant in the career development and e-learning sector.
Having extensive experience in the career development, IT and recruitment sector and a proven track record of helping many clients achieve their career development goals, I am currently building a career development and e-learning platform end to end to help people upskill, re train and achieve career success . Our platform is hoping to disrupt the traditional models currently in place and give all people an opportunity to learn, grow and achieve success. regardless of their current career or status. Our focus to provide an interactive experience and hand hold people until they get hired.
If you have any feedback please feel free to comment on what you feel a good elevator pitch looks like to you?
Comments